Why a corporate video is more effective than other forms of online marketing and promotion
In terms of effectiveness and return on investment, corporate video is perhaps the best way of marketing and promotion. Let’s compare it to a simple website. You land on a website and you’re hit with a load of text. How likely are you to sit there and actually go through it? Wouldn’t you rather be shown a great photo or watch a video and be told a really good story? Which do you think you’re more likely to remember?
It’s like when you remember a song from years ago, it just sticks in your mind. But if you’d only read the words of the song you would never have remembered it. And video is the same, it’s crucial for creating that connection in the mind of your customer.
How a corporate video production service fits into your marketing plan
As a business owner you probably appreciate the value of video more and more these days. Let’s face it, video is very popular, and most people understand how important it is as part of the marketing mix.
If we go back a few years, if a company had a brochure and you asked them if they wanted a website, they would probably have turned around and asked you why would they need one, they have their brochures. But these days, if a business doesn’t have a website they are at a distinct disadvantage in the modern day business line-up.
And that’s now becoming the case with video too. If you haven’t got a video on your site you’ll find people are asking why not. It’s such a great way of getting your message across so why wouldn’t you put a professional corporate video on the front of your website?
How corporate video production works
Before we begin creating a corporate video for your company, we first aim to fully understand exactly what you do, how you do it, and more importantly, find out your strengths and weaknesses. We need to know what makes you different. So the first thing we’ve got to do is fully understand what you do, and how the video is going to be part of your marketing plan and how best we can develop a video for you that isn’t just a video.
A well produced corporate video is really going to give your business an edge, and deliver a great return on your investment. That return on your investment is part of the full corporate video production service.
An example of our corporate video production service
Why a professional corporate video production service is better than doing it yourself
Many people ask why a professionally produced corporate video is better than one they could produce themselves. Let’s not kid ourselves, people can go out and buy a camera and create their own video. That’s not a problem at all.
In the same way, I can go out and build an extension on my house. Yes, it will be functional, it will keep the rain off my head, and it might even be warm in winter! But it isn’t going to be a professional looking extension, it’s unlikely to add much value to my house, and at the end of the day, it’s probably not going to be something that I am immensely proud of. If I wanted an extension that added real value to my house, that I was proud of, the right thing would be to employ a professional to build it.
It’s the same with video. If you put your corporate video production into the hands of a company that specialises in it, one that will exercise the necessary care and attention, a company that has developed and bought the right amount and type of professional video equipment, that sees the market trends of how video is going and what it is possible to do with video, then you’ll quickly realise that there’s so much more to a corporate video than just pointing a camera at someone and pressing the record button!
For example, it’s being able to have more than one camera angle so that you’re able to swap and change the shot, and add audio edits so that the sound adds to the quality of the video. You need the right microphones to make sure the sound quality is very high. If you have bad background noise you need the right software to get rid of that. You might also need special effects such as digital overlays, transitions, and light adjustments. As professionals there is so much that we can do for you, that you couldn’t do yourself.
The video production process
When we visit you to film the video, we’ve usually already had the pre-meeting so we understand your business and what you do. We’ve also had a think about the things that we believe are going to excite your customers and keep them interested in the video all the way through to the end. And this isn’t affected by what business you’re in.
We’ve done corporate videos for solicitors and accountants, which many people think are inherently boring subjects. In fact, we’ve even had solicitors and accountants admit that themselves! An important part of the whole corporate video production service is that we create and develop a storyline that really makes the video pop, regardless of the subject, so that it keeps the viewer interested, and more importantly encourages them to want to buy. After all, that’s what every business owner is looking to do through their marketing efforts.
So when we put together a video production plan, the first thing we do is understand your business, what you do, and how you do it.
After that we look for shots and footage that are going to be really interesting and exciting for the viewer to watch, while also being able to match it in with your branding and how your company wants to be portrayed through the video. Branding is something we place great importance on and we actively develop it in partnership with you as we go through the video creation process.
A corporate video can normally be produced within a week but that does depend on how long the video is and whether it contains animations. If we are filming the video we’ll usually film it in one day and then it will take us three to four days to edit it up and get it ready for delivery.
For animation videos it usually takes us one full day to script it out, storyboard it, and then start building it. It’s probably another week for that so for the full process we are typically looking at between seven and ten days from start to finish, for the complete corporate video production service.